Put yourself in your ideal customers’ shoes and you’ll find the way to their hearts. When you understand what makes your customers tick (and why they value what you do) you can set about attracting more. But where do you start?
Start with your customers. Find out what you do for them – in their words. It will be different from what you believe you’re selling them. It always is. When you understand what it is your customers value, find out why they choose you over your competitors. Again, the answers will probably surprise you.
When you have a clear idea of what you do and for whom, you can look at whether that is right for your business. Will that get you to where you want to be? Will that secure your future against your competitors? Do you need to evolve your position in the market? And how might you make that happen?
We’ll talk to you and a range of people within your organisation. But we’ll also speak to your current, past and prospective clients in order to form a rounded picture of where you are now. And why. It’s important that you can tell us about your market place too. Who are your competitors and what are they doing to secure their futures? What is happening within your industry and the wider economy that might change the environment in which you operate?
Again, there are lots of questions to be answered. But without answers we can’t be objective about your situation and what the future might hold. And objectivity is the thing our clients value. Once we have the facts to hand we can set about capturing the value that’s important in the market place. This forms the basis of your single minded proposition. It’s your communication DNA and informs the way you communicate and with whom.
In short you get clarity. You can move forward (knowing which way forward is) and start to answer questions like “What is our ideal customer? What might our website contain? Do we need to advertise in that particular publication?”. Importantly, you’ll be able to focus your time and resources on activities that help you progress and you’ll be able to answer the age old marketing conundrum posed by John Wanamaker… “Half the money I spend on advertising is wasted; the trouble is I don’t know which half”.
Help your business get its story straight, communicate well with its audiences or build a brilliant brand – ask us how.
Email us or give us a bell in the studio and let’s have a chat:
07806 637 587
“Brilliant brands are built on remembered experiences influenced by Products, People, Processes, Positioning and Presence.”
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