Making difficult decisions. Easier.

Before my career started to take shape with a graphic design degree, I was faced with a dilemma at art school. I was torn – should I continue as planned with specialism in fine art, or do the unthinkable…

A question of colour

A question of colour

Faithful colour reproduction helps reinforce brand presence. But specifying colour consistently for interiors can present unique challenges for designers and clients alike…

Brand Checklist

Posted by in Branding, Process

Ever wondered whether you could take greater control of your brand? There are five areas where you can: Product, People, Processes, Positioning and Presence. Use this list to see if there’s anything you could do better…

Better the devil you know?

Faced with a choice, many people take the option they’re most familiar with. And there’s a good reason why. It’s not just because we’re worried about taking a chance…