Brand Checklist

Posted by in Branding, Process

Ever wondered whether you could take greater control of your brand? There are five areas where you can: Product, People, Processes, Positioning and Presence. Use this list to see if there’s anything you could do better…

Better the devil you know?

Faced with a choice, many people take the option they’re most familiar with. And there’s a good reason why. It’s not just because we’re worried about taking a chance…